Modern businesses, especially entrepreneurial ventures, need to go that extra mile to create a point of differentiation and strike out amongst the competitors. And getting the right design for the business card is an easy and convenient way to convey the business message and address its advertising needs. Hence, getting the help of business card printing services can be crucial in designing your business card and presenting the brand image in the best possible manner. With some good tips, you can get the design right and create a lasting impression on the customers. Read below to find out more.
Choose the Right Shape
You can get a wide variety of business cards in the traditional rectangular shape. Be it foil, embossed or matte finish, you can choose from the multitude of options provided by business card printing services. You can also explore other shapes with the use of the die-cutting method. For example, using the outlines of your products and animal mascots, you can be playful and stand out from the rest of the competitors.
Consider the Size
The size of an average business card is 85x55mm. It is based on the three factors: bleed area, trim line, and safety line. Setting a trim line at 3mm from the card’s edge is a safe bet. The safety line should be placed 3mm away from the trim line. Hence, you must maintain 6mm from the card’s trim edge to ensure that the text is legible and you can get the best quality reproduction.
Logo and Other Visual Elements
Ideally, your logo should be the focal point of your business card as it is integral to your brand identity. It is crucial to the layout and style of your card and needs to be consistent with other promotional elements and your website. You can ask business card printing services to dedicate one side of the card for the logo and use the other side for mentioning additional relevant information.
The use of other visual elements can also help show off the brand identity. For example, you may use bright colors and cartoons to be more approachable and casual. You may also try out the popular trend of leaving a lit bit of mystery by placing a wordless visual with an URL on one side and the brand’s name and other information on the other.
The typography includes three factors:
Size: The font size should at least be 8 to ensure readability of the most important elements like business name and contact information. Also, don’t clutter the card and try to leave some empty space around each element.
Color: The choice of text color needs to go well with the card’s background color. Similar colors can look good, but contrasting colors will provide better legibility.
Font: The choice of the font must represent your brand personality. So, whether you choose the modern and clean sans serif or an elegant and individualistic script, it must represent your brand identity.
Try Something Different
If your business provides some scope for experimentation, you can use scented inks and try using materials like rubber, plastic, or metal or even make transparent and folded cards. You may also try something different by avoiding borders which may not exaggerate the cutting mistakes.
A business card is much more than contact information. It is a representation of your business, so it’s best not to cut corners when designing your card as it could yield more returns than you expect.